Look at Your Schools Branding for Possible Themes
April 1st, 2009
When it comes time to pick a theme for your yearbook it can get very challenging. So many different directions and choices to choose from and possible ideas it might get difficult to pick one and run with it. Your team will also most likely have many different ideas for you to choose from so it is important to pick one everyone will enjoy working on it.
Most schools have team mascots and school mascots that brand them a personality. Branding is what most people use to remember anything. Whether it be a clothing line or soda the power of branding goes a long way. Let your yearbook carry the brand of your school or organization. if your school has powerful branding throughout the student body, maybe your mascot is very frequently used or your school has a logo or symbol that they are very fond of try integrating it into your design. Keep the design of your location in mind. If your school is located in a very rural area you don’t want to use city type design for your book. The more you can connect with your audience and surroundings the more of a success your year book will be.
Or maybe your school’s symbol has never really been taken to the next level. Now is your chance to really bring some life back into your school’s symbol or logo. Give it the branding power that might have been swept under the rug for many years.
